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[article] Why event features are becoming social media spam

Posted by on 4 maggio 2010

In effetti non ci avevo mai pensato, pur riconoscendomi infastidito dagli eventi Facebook.

The problem with inviting people to events is that when you use the invite feature for events, you are violating the number one social norm of social media: Social media is opt-in, not opt-out. By using the invite feature for events, you force people to opt-out, instead of choosing to opt-in. Consequently event invites end up becoming advertisements, which most people prefer to avoid, because they don’t feel engaged.

Fonte: http://om.ly/iyWN

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