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Social: the Achilles heel of Google

Posted by on 10 febbraio 2010

Sto usando Google Buzz e trovo che il giudizio di Steve Rubel rispecchi proprio la mia sensazione iniziale dopo qualche ora di smanettamento:

1) I can’t easily find my content within Gmail. I have to go to my profile page to find it

2) I can’t easily hide the items from my inbox. This requires a filtering hack that mere mortals do not know even exists

3) Noise, noise and more noise – there are no lists like in Twitter or a news feed in Facebook that tells you the "top stories" or even "Best of Day" feature that Friendfeed had. A way to organize social content? A productivity tool? Hardly

4) It slows down Gmail somewhat – what happened to Google’s mission to speed up the web?

5) Finally, it shows in some ways Google is losing their focus. They’re getting too big and therefore launch half-baked products that take them away from their core. They are feeling the heat from Facebook and Twitter instead of remaining true to their mission to organize the world’s information.

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